- The Public Opinion Landscape - Health Care March 26, 2012
- Jon Gans Joins the Glover Park Group As a Managing Director March 21, 2012
- Who Is Responsible for Student Achievement? February 08, 2012 • Education Week • By: David Cantor
- The Public Opinion Landscape – The State of the Union January 24, 2012
- WPP agrees to acquire The Glover Park Group in the US November 29, 2011
- What Herman Cain Can Teach Corporations in Crisis November 22, 2011
- Press Release: The Glover Park Group Receives Top Global Industry Award for Outstanding Public Affairs Consultancy October 07, 2011
- The Public Opinion Landscape – Education September 13, 2011
- International Affairs in 2011 – Global and American Public Opinion Landscape September 13, 2011
- GPG’s Dee Dee Myers discusses the role of women candidates in the 2012 elections May 17, 2011 • by: Dee Dee Myers
- View more articles
Checking into Campaign Season
October 04, 2010 |
• By: Tim Miller |
 |
Since Howard Dean’s groundbreaking 2004 campaign used the Netroots to push a little-known governor into the frontrunner position, the web has rewarded candidates who are first to act and most willing to innovate. That’s why cautious Republicans, dominated online for the subsequent two cycles, finally learned their lesson in 2009 and took to Twitter in droves, a medium where they still have a leg up today.
But as we look ahead to the midterm elections and the 2012 presidential campaign, no major candidate has leveraged the first-mover advantage by seizing the next social media craze – location-based services. These social networks – like foursquare, Gowalla, and Facebook Places – allow users to share their location with their friends. So if the user walks into a restaurant – or a political rally – he or she can “check in,” and alert their friends or, in this case, their constituents.
